In the 1990 Harvard Business Review Hamel and Prahalad introduced the notion of Core Competencies in terms of a company doing strategic planning to maximize their competitive edge, and succeed. These same principals that apply to core competencies in business can be applied to your career management. A Core Competency is a proficiency that enables you to deliver unique value to customers, or employers. Your Core Competencies are your knowledge, your ability to coordinate diverse skills and the ability to integrate multiple demands of the work well. Your Core Competencies create sustainable competitive advantages for you and can help you to branch out into a variety of different work situations.
You need to think about your core competencies in much the same way a company would. Your Core Competencies should:
1. Provide you with access to a variety of potential markets, and in your case this means employers and/or customers. You need to have skills and expertise that will attract the attention of as many potential employers as possible.
2. Contribute to the value of the employer’s or customers’ product or service – your ability to contribute to their success.
3. Be difficult for competitors to imitate. Being seen as having a unique and superior skill set will put you out front.
To develop your Core Competencies you must:
- Identify your key skills, and hone them into your strengths.
- Become clear about what you enjoy doing. Chances are if you love doing something, you will do it well.
- Compare yourself with your peers, to ensure that you are developing unique expertise allowing you to stand out from the crowd.
- Develop an understanding of what skills and expertise your customers or employers truly value, and invest accordingly to develop and sustain those valued strengths.
- Create a career road map that sets goals for your professional and skills development.
- Pursue networks that will further build your strengths in core areas, and develop strong collegial relationships.
- Preserve and build upon your core strengths even as the labour market shifts, and prepare to apply those strengths in new areas.
- Look out for potential markets where you can market your skills.
- Divest of non-core skills to free up time that you can use to deepen your core competencies. There is little sense developing skills that won’t serve you well.
The lessons of the business world regarding core competencies would be good for us to apply to our careers. Those same principals that ensure the ongoing success of large companies may well ensure your success in a very competitive labour market.


